Why are add-ons "per-call?" Why should I pay for this on all calls?

The short answer:

Per-call pricing gives you a blended average cost of that functionality, proportional to your call plan.

The long answer:

One of the many things that distinguishes Smith.ai from the competition is predictable monthly billing. With a service like CallRuby, you will pay between $3-8 per minute depending on your plan, meaning that in addition to a ~$15 call, you will then pay an additional ~$9 for the time it takes to do a calendar intake...that is, if they even support that calendar software. So you have no idea if a single call is going to cost you $3 or $24.

Our customers overwhelmingly prefer predictable, easy pricing to a "monthly mystery." They also prefer our low pricing. And to keep this low, we don't charge you for things you aren't going to use. Some customers book appointments, some don't. Some customers get 1,000 calls per month, others get 10. So a flat fee won't work, either.

A "per-call" add-on fee, however, yields a blended average of the additional costs we incur for adding capabilities (such as appointments, CRM integration, payments, or Slack notifications) for your calls. That is, if for one client we book appointments for 1 of every 3 calls, then that additional $3 (3 calls * $1 add-on) covers the cost and time for of that single call.

Questions & Answers

But why don't you charge me for just the calls on which you book appointments?

Sure. Let's explore this hypothetically. For example, you'd rather pay $5 per call, and then an additional $10 for every appointment we book, for example. There are many problems with that. On the customer side, you are now getting into unpredictable pricing (which breaks our promise of predictable pricing). On the business side, it introduces risk and confusion for our team, especially if the attorney disagrees with the criteria of the booking.

How do I know if it's worth it?

Easy. There are no commitments with Smith.ai. Simply track the performance and conversion on calls with these add-ons for the first month. If it is not worth the cost, you can just remove them. If you find that we our team is booking appointments, taking payments, or doing intake on most calls for you, you may find that this is actually a great deal for you: we are taking that off your plate so you are able to focus on higher order tasks. That's running a smart business.


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