How to Automatically Add Facebook Ad Leads to Outreach Campaigns

Jessica Paxton Updated by Jessica Paxton

This article will cover how to connect leads from your Facebook Lead Ads to's outreach campaign to automatically initiate an outbound call from a agent. For more information on creating and running Facebook Lead Ads, read our Complete Guide on How to Run Facebook Ads for Lead Generation.

Interested in creating a workflow to automatically engage with your Facebook ad leads? Just follow these steps:

  1. Sign up for a Zapier Account
  2. Connect your apps to Zapier
  3. Create a Zap to connect Facebook Lead Ads with 
  4. Set up the Zap trigger
  5. Set up the Zap action

1. Sign up for a Zapier account

You can sign up for a Zapier Account here. If you already have one, move on to the next step. 

*Note: You can create a single-step Zap between some apps and on a free account. However, Facebook Lead Ads is a premium app and requires a paid Zapier account

2. Connect your apps to Zapier

Once you’ve set up your Zapier account, you’ll want to connect it to your Facebook Leads Ads account and account.

  1. Navigate to your Zapier Dashboard.
    *Note: If you’re not logged in, you will be prompted to do so. 
  2. In the Zapier Dashboard, click on My Apps.
  3. Click Add Connection.
  4. Search for Facebook Lead Ads.
  5. Add an additional connection for using the same steps above.

*Note: You may have multiple API Keys for and will need to use different ones for Virtual Receptionist calls, Outreach Campaign calls, and Chat integration.

3. Create a Zap to connect Facebook with

To connect Facebook Lead Ads and’s Outreach Campaigns, use this template to get started:

4. Set up the Zap trigger 

  1. Choose your Facebook Lead Ads account and click continue. 
  2. Set up the Zap trigger by selecting the page and form. Since this is the simple solution, leave it as “Default (Any Form)” and click Continue.
  3. Test your trigger. It should display recent leads. 
    Important: Remember, the form MUST have the following fields: first name, last name, and phone number

5. Set up the Zap action

  1. The template has already chosen and the Call Someone (Outreach Campaign Only) action event, so verify and click Continue. 
  2. Choose the account that you connected earlier and press Continue.
  3. Map the fields to the fields on your Facebook Lead Ad form.
    1. Click here for more information on how to get the ID of a Outreach Campaign.
    2. Click here for more information on passing additional data through your Outreach Campaign.
  4. Name your Zap
  5. Turn on your Zap! 

Now, when new leads fill out a Facebook Lead Ad form, they will automatically be called by based on your outreach campaign details.

Advanced: You can create multiple Zaps connecting different Facebook forms to different outreach campaigns!

How to Connect to Virtual Receptionists

If you subscribe to Virtual Receptionists, you can set up a Zap in Zapier to trigger a call for this separate service. In the "Choose app and events" step, instead of selecting "Call Someone (Outreach Campaign Only)," you'll select "Call Someone (Virtual Receptionist)." Follow the same steps as above. When mapping your fields, include directions for what the virtual receptionist should do on the call — including how to handle the call, language, and callback time. If you'd like, you can set these to default instructions. Follow the remaining steps to save the Zap and turn it on.

Questions? Contact us!

If you're already a client and need help, please email us at or call us at (650) 727-6484 for assistance.

If you're not yet a client, please schedule a free consultation to get started with our outreach campaigns or email us at We'll help you select the best plan to match your business’s growth goals and budget.

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