How to Connect CraftJack Leads to for Outbound Calls

Jessica Paxton Updated by Jessica Paxton

Our Zapier integration helps business owners save time by automating processes that are typically done manually.

This guide will walk you through how to connect CraftJack and via Zapier.

In doing so, leads generated through your CraftJack account will receive a call back through's virtual receptionist services.


To use Zapier to connect CraftJack and, you will need:

Request an Outbound Call to a Lead from CraftJack using

  1. Sign up for a premium Zapier account. If you already have one, log in.
  2. Click "Create Zap" in the upper left corner.
  3. Name your Zap. An example could be "Connect CraftJack to"
  4. In the App event search bar, type in "Webhooks" and select "Webhooks by Zapier" from the drop-down.
  5. For the trigger event, choose "Catch Hook."
  6. Leave blank the field titled "Pick off a Child Key." Just click continue.
  7. Your webhook URL will be produced. Copy that webhook URL.
  8. Open up your email.
  9. Send an email to Make sure you include your name, your business name, your phone number, the copied webhook URL, and ask that they send all of your CraftJack leads to that webhook URL. (FYI, you may need to save the Zap and come back to this when they reply.)
  10. Once a CraftJack representative confirms that your leads have been pointed to the webhook URL, go ahead and click on "Test trigger."
  11. The test should pull in recent lead information. Verify the information. Then click "Continue."
  12. Next, add an Action titled "Formatted by Zapier." (This will allow you to separate the first and last name of your CraftJack lead, so the information is sent to in the right format.)
  13. For the event, select "Text." Then click "Continue."
  14. Under the Transform field, select "Split Text." You need to split the text because CraftJack captures and sends full name, and you need first and last name to be separate fields.
    1. Under the Input field, select "Name."
    2. Under the Separator field, type [:space:].
    3. Under the Segment Index field, select "All (as Separate Fields)."
    4. Click the "Continue" button to move forward.
  15. Verify the names have been split successfully.
  16. Click "Continue" again.
  17. Click Action. In the App event search bar, type in "" Click the option with the orange logo.
  18. For the trigger Event, click "Call Someone (Virtual Receptionist)."
  19. Connect your Zapier account to your account.
    1. You'll need to add your API key when prompted. You can get your API key in your Call Dashboard under Integrations. Click here for further instructions on how to connect to Zapier.
  20. Select "Yes, Continue" after inserting your API Key.
  21. Under Set up action, map your contact fields by pairing data with what is being sent from the webhook by CraftJack.
    1. In the "What should we do?" required field, include instructions for the receptionists who will be making the call. You can simply write "Follow instructions in account" if you want to follow default directions.
    2. In the "What if they don't answer" field, include instructions for the receptionists for if the customer doesn't pick up the phone. You can simply write "Follow instructions in account" if you want to follow default directions.
    3. Complete the final required field "When would you like us to call back?" This can be based on your default settings, or you can choose the option for 24/7 (i.e. whatever time the lead comes through).
  22. Once you finish mapping your fields, select "Continue."
  23. In the "Test action" section, select "Skip test." (That will avoid from calling this test lead!)
  24. Once you have confirmed all of the Zap details, publish your Zap and turn it on.

All your CraftJack leads will now be called back by Virtual Receptionists and logged in your account.

How to Connect to Outreach Campaigns

If you subscribe to Outreach Campaigns, you can set up a Zap in Zapier to trigger a call for this separate service. Follow the steps outlined here.
If it's your first time building a Zap, review the basics of creating Zaps to get started. You're not limited to a single action. Try using filters, formatting, and other advanced Zapier actions.

Additional Resources:

Questions? Contact us!

If you're already a client and need help, please email us at or call us at (650) 727-6484 for assistance.

If you're not yet a client, please schedule a free consultation to get started with our virtual receptionist services or email us at We'll help you select the best plan to match your business’s growth goals and budget.

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