How is Zapier different from a native CRM integration?

Crystal Field Updated by Crystal Field

How is Zapier different from a native CRM integration?

Smith.ai has dozens of native integrations with CRMs and case management platforms. “Native” means you don’t need Zapier to connect them.

There are two main reason why you might want to use Zapier instead of a native integration:

  1. Smith.ai doesn’t have a native integration with your platform. If you use a CRM or other tool that Smith.ai hasn’t built an integration with yet, Zapier is a great option to still automate your workflow.
  2. Zapier offers more customization than the native Smith.ai integration. Our integrations log calls and chats in your CRM immediately and in the same way every time — which works for most users. Zapier offers a lot of flexibility in the way you log calls and chats.

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If you're not yet a Smith.ai client, please schedule a free consultation to get started with our virtual receptionist services or email us at sales@smith.ai. We'll help you select the best plan to match your business’s growth goals and budget.

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